The average person is exposed to over 200 chemicals a day, just from their cosmetics and personal care products (soap, shampoo, deodorant, toothpaste, makeup, etc.). Scientists have linked some of the chemicals used in our everyday products to serious health effects including cancer, infertility, birth defects, allergies, asthma and more. Our skin is our largest organ and much of what we put on it gets absorbed into our bloodstream, where it can circulate and accumulate in various tissues and organs of the body.

If you already know about this and are using safe products, that’s great! However, millions of people are unaware of this extremely important issue which affects everyone regardless of age, gender, ethnicity, and socioeconomic status, including our environment. There are carcinogens and other harmful chemicals in our soaps, lotions, baby shampoos, etc. that are banned in Europe and still allowed in the United States.

The good news is we can change this! THE COVERUP will empower consumers and companies alike and challenge our government to protect the public. Please donate (funds or in-kind-support such as frequent flier miles, etc.) so we can make this solution-oriented film and give this $250 billion industry a makeover!